Influence on technology
Influence of Technology
Technology today is a fast-moving implementation in service marketing. Because
of technology service marketing is of late enlarge in various sectors like fax machines.
Automated voice calls, money transfers, internet, wireless money transfers, 3 G internet
video call and video conferencing. Technology is innovation, and of late, people depend
on technology.
The satisfaction of self-service technologies provides the consumers the time to
examine their orders, and once the order is made, the message is quickly transferred for
processing. However, the human character in this scenario is minimal to the wait staff
offering the order to the customers physically. The use of information technologies to
power interactions with consumers is opening a new phase in history, especially in the
hospitality industry (Poushneh, A., & Vasquez-Parraga, 2018)
Self-service for customers can be outlined on a company’s website. These service
tools can be divided intelligently to increase a consumer’s knowledge and improve
familiarity with a service or a product. For example, many people know online search
engines and techniques to get at the message they need. Such can utilize ideas to interrogate
the FAQ sections of a company’s website. The consumer can use the messages derived
from such a probe. At the same time, the company’s information technology infrastructure
can compile and collect information on the consumer’s actions in the online self-service
space. (Chen, T., Guo, et al 2020)
Web-based consumers service technologies assist the business to economize its
duties when differentiated from other consumer service models. These technologies
include call service centers—personnel, technical support, email response, and internetbased chats. Therefore, mechanization in terms of self-service for consumers presents itself
as a viable option to reduce increase and overheads revenues for the modern corporate
Web-based self-service constitutes the cutting edge of consumers services in recent
times. The use of self-service technologies offers most consumers a direct approach to the
answers they need. The business enterprise is skilled in meeting consumers’ expectations,
weighing customer preferences to attain an aggressive advantage, and reducing consumer
support costs.
Chen, T., Guo, W., Gao, X., & Liang, Z. (2020). AI-based self-service technology
in public service delivery: User experience and influencing factors. Government
Information Quarterly, 101520.
Poushneh, A., & Vasquez-Parraga, A. Z. (2018). The role of customer readiness
and participation in non-technology-based service delivery. Journal of Consumer

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