Feasibility study eden pupt edited 1

Author:

October 21st, 2022

ENDORSEMENT
The feasibility sudy entitled “E-DEN: ALL-AROUNDHUB” prepared
and submitted by Eradio Theovannie V., Labiga, Julie Mae M., Lucio,
Allan U., and Marco, Rica Angelica S., in partial fulfilment of the
requirements for the degree of BACHELOR OF SCIENCE IN BUSINESS
ADMINISTRATION MAJOR IN MARKETING MANAGEMENT has been
examined and is recommended for acceptance for oral examination.
This is to certify that Eradio Theovannie V., Labiga, Julie Mae M.,
Lucio, Allan U., and Marco, Rica Angelica S., is ready for the oral
examination.

DR. ALDRIN ANTIVOLA Ph. D
Adviser

APPROVAL SHEET
This is to certify that the feasibility study “E-DEN: ALL-AROUND
HUB” prepared and submitted by Eradio Theovannie V., Labiga, Julie Mae
M., Lucio, Allan U., and Marco, Rica Angelica S., is recommended for oral
examination.

_____________________
Panelist

____________________
Panelist

______________________
Chairperson

Dr. Marissa B. Ferrer
Director, PUP Taguig Campus

CERTIFICATION
In partial fulfilment of the requirements for the degree BACHELOR
OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN
MARKETING MANAGEMENT, this feasibility study“E-DEN: ALLAROUND HUB” has been prepared and submitted by Eradio, Theovannie
V.,Lucio, Allan U., Labiga, Julie Mae M.,Marco, Rica Angelica S., who is
hereby recommended for acceptance and approval for oral examination.
DR. ALDRIN ANTIVOLA Ph.D
Adviser

PANNEL OF EXAMINERS
Approved and accepted during an oral examination held on
________ with a rating of ____% (_____)

_______________
Member

_________________
Member

___________________
Chairperson

Accepted in partial fulfilment of the requirements for the degree of
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN
MARKETING MANAGEMENT.
Date______________
Dr. Marissa B. Ferrer
Director, PUP Taguig Campus

ACKNOWLEDGEMENT
The researchers would like to express their deepest gratitude to the
following who contributed in the completion of this feasibility study:
First of all, we would like to thank Professor Aldrin P. Antivola for
giving them opportunity to make this study as part of their endless search
for knowledge.
Great thanks to our parents for all the love and support in doing this
study. They made us successful by helping us in a big way for providing
financial support, accommodation, and especially the strength and
inspiration in accomplishment of everything we do.
They want to acknowledge as well as all of their respondents who
spent some time and effort in cooperating for answering their
questionnaires. Also, to the people who provide some assistance and
information that they need in the study.
The researchers would also like to thank everyone who helped
them even in a small way particularly Mr. & Mrs. Lucio, Mr. & Mrs. Marco
and Mrs. Labiga. And above all, this study won’t be possible without the
guidance and inspiration given by the Almighty God.

Table of Contents

Title Page

Endorsement letter

Approval Letter

Certification

Acknowledgement

Table of Contents

Chapter

II.

SUMMARY OF THE PROJECT

1.1 Name of the firm

1.2 Company Logo and its meaning

1.3 Brief description of the project

1.4 Project Time Table

1.5 Location

1.6 Project Summary

1.6.1 Market Study

1.6.2 Technical Study

1.6.3 Management Study

1.6.4 Financial Study

1.6.5 Socio-Economic Study

Introduction/ background of the study

2.1 Objectives of the study

20
5

III.

2.2 Scope and Delimitation of the study

2.3 Operational definition of terms

Market Study

3.1 Results of the Survey

3.2 Introduction

3.3 Objective of the study

3.4 Service Description

3.5 Research and Methodology

A. Survey questionnaire

B. Interview

C. Consultation

D. Internet, Books and Libraries

E. Market Segmentation

F. Target Market

G. Major Customer of the Service

Demand

A. Previous Population

B. Previous Demand

C. Projected Demand

Supply

A. Previous Supply

B. Projected Supply

Demand and Supply Analysis

A. Previous Demand and Supply Analysis

B. Projected Demand and Supply Analysis

Market Share

Projected Sales

IV.

Basis of pricing

Pricing

Marketing Strategies

Viral Marketing

Customer Loyalty Program

Services

Place

Promotion & Distribution

A. Online Networking Sites

B. School Events

SWOT Analysis

Technical Study

Objectives of the study

Product & Service

Production Schedule

A. Operation Schedule

B. Operation Schedule Flow Chart

C. Service Order Flow Chart

Machinery and Equipment

Office Supplies

Kitchen Supplies

Cleaning Materials

Sanitary Supplies

Fixtures and furniture

Machines & Equipment

Office Location

101

Office size and Layout

104

Employee Uniform

110

Utilities

112

a. Electricity

112

b. Water

112

c. Internet Connection

112

Waste Disposal

113

Labor Requirement

114

Management Study

115

Objectives of the study

115

Forms of Business Ownership

116

Capitalization

116

Mission.and Vision

117

Organizational Structure

117

Manpower Requirements

118

Employment Process

123

Legal Requirements

124

Organizational Policies and Procedures

126

A. Employment

126

B. Employment Requirements

126

C. Classification of Employees

127

a. According to Rank

127

b. According to Status

128

D. Orientation

129

E. Personnel Records

129

Contracts of Employment

130

Attendance & Punctuality

130

A. Attendance

130

B. Absences

131

C. Tardiness

132

Compensation

VI.

133

A. Salaries and wages

134

B. Overtime Pay

134

C. Cancelled Day Off/ Holiday Off

134

D. 13th Month Pay

135

E. Paternity and Maternity Leave

136

F. SSS/ HDMF/ PHIC Benefits

137

G. Sick and Vacation Leave

139

Financial Study

140

Objectives of the study

140

Major Assumptions

140

Capital Contributions

142

Initial Capital Investment

143

Financial Statements
A. Monthly Income Statement

144

B. Income Statement

145

C. Cash Flow

146

D. Statement of Changes In owners’ equity

147

E. Financial Position

148

Financial Ratio

149

A. Total Asset Turnover

149

B. Profit Margin Ratio

149

C. Operating Expense to Service Revenue

150

D. Return on Equity

150

VII.

Socio-Economic Study

151

Objectives of the study

151

Contribution to Philippine Economy

151

Employee Generation

151

Social Desirability

152

VIII.

Bibliography

154

IX.

Appendices

155

A. Sample Questionnaire

155

B. Resume

163

CHAPTER I
SUMMARY OF THE PROJECT

Name of the Firm
E-DEN: ALL AROUND HUB – The group came up with the
business named E-Den because the firm will have different establishment
sections for different kinds of people. The theme of the business is a kind
of place or establishment for everyone. The word “Everyone’s’” represents
the prospect customers of the businessand “DEN” represents a place for
every customer to bond, hang-out, and /or do their errands.
E-Den will be a firm for different kinds of people, including students,
professionals, work-out buddies, and groups of friends who want to hangout and have fun. The said establishment will serve as a hub that will give
the customers a comfortable and relaxing place to study, hang-out, workout and even play games with an affordable price for the services. The EDen will also offer printing services, shower services, locker services, and
meeting room or multimedia rentals.

Company Logo and its Meaning

The logo represents that the firm will serve as the sun at the day
that lights up the world with its bright rays. The logo best represents the
goal of the company to illuminate the light for their customers by providing
them the best services. The company logo is orange and white – orange
beingthe color of the sunlight, it is often associated with joy and happiness
and symbolizes enthusiasm, creativity, success, enjoyment, happiness,
freedom, and expression;while white is associated with goodness and
purity and is considered to be the color of perfection.
Brief Description of the Study

If you’re a group of friends looking for a place to hang-out and play
games or maybe a group of students looking for a place to study and
finish their papers, you might be burdened of a place appropriate for meet
ups and perfect for your desired place for your activity
No worries! For there is a place for you to stay. E-den: All Around
Hub is a multi-functional establishment that will give all your needs. It
offers different establishment sections like library, gym, gaming room,
meeting room/multimedia room, food section/café to cater different types
of customers having different types of needs. What you just need to do is
avail a membership to experience all these services. So what are you
waiting for? Sign-up now!
Project Time Table
Table 1. Gantt Chart

LOCATION
The target location of the proposed business is in Taguig City.
Taguig is the fastest growing population in NCR as of August 2016 based
onthe Philippine Statistics Authority report on the population in the
National Capital Region, thus making it a great city to locate the business.
Moreover, the main customers of the business are students and
professionals
E-den is located within one of the most famous commercialized
areas of Taguig City, Bonifacio High Street. Bonifacio High Street is
a mixed-usedevelopment in Bonifacio

Global

City, Taguig, located Serendra, Market! Market! and SM Aura Premier. It
caught the attention of the researchers that there is a potential booming of
E-Den in the said area that wouldcomplement the project.

PROJECT
SUMMARY

MARKET STUDY
Market Study is the lifeblood of every feasibility project. This aspect
identifies and determines the market in terms of areas of services
rendered. The success of the business relies primarily on the availability of
the market and its appeal to the customer. The market projection of the
business is based on the survey that was conducted and other related
information gathered within the vicinity of Taguig City. Projection of
demand, supply, and sales for the first five years of operation is based on
different factors such as market acceptability, target population as
population growth, capacity to supply, and the like. This study is feasible
asthe target population is capable and willing of availing the services and
products.

TECHNICAL STUDY
The technical study is the backbone of a business proposal. This
aspect identifies the equipment and machineries to be used as well as its
quantities. It also discusses the size of the place and the uniform the
employees will be wearing. It discusses the service order flowchart and
the description of the servicesto be offered.
The proponents will do a renovation of the facility in Gen. Santos
Ave. Lower Bicutan. The researchers chose the place for the following

reasons:1) it is in the center of a busy and profitable location,2) it is
located in close proximity of schools and colleges, and 3) it is near the
employee’s transportation to and from work. The technical aspect includes
a map showingthe proposed project location. The proponents have a floor
plan that includes the dimensions for easy visualization on how the
proposed project would look like.

MANAGEMENT STUDY
Management is an essentialfunction concerned with the following
aspects of a business:the right capitalization, staffing, compensation,
company mission and vision, policies, procedures, and regulations.The
aforementioned procedures and regulationsare created to encourage
participation and to produce a harmonious working relationship from the
top management to the lowest ranking employee in the organization.
Through awell thought-out organizational structure, there will be an
effective and efficient operation of the business. The success of the
business entity will be measured with the output produced by the
management with the help of their front liners to satisfied customers
showed in the financial standing of the business.

FINANCIAL STUDY
This study aims to determine whether the proposed business will
be profitable and will gain patronage from prospective customers. In this
aspect, the salaries of the employees are computed – the SSS, PAG-IBIG,
Philhealth, 13th month pay, overtime pay, and other bonuses. The
depreciations of the machineries and equipment are computed. The
Income Statement, Cashflow, and Balance Sheet can be seen and
computed in this aspect. With the capitalization and financial assumptions,
the

business

will

recover

through

the

capital

contribution

P5,000,000.00.

SOCIO-ECONOMIC STUDY
Business sector is the lifeblood of the economy. It creates
employment and opportunity forthe people and contributes to the growth
of the country. The taxescoming from the business help sustain the
projects of the government for its people through public works, education,
health, security, and many other programs and services.

CHAPTER II
INTRODUCTION/ BACKGROUND OF THE STUDY
In the current era, people are often on the lookout for a place where
they can stay and do some work. They go from place to place to find a
comfortable spot away from theusual office desk or even away from their
own home.Hence, the researchers came up with a business named E-Den
– a place that will be catering to different types of customers. The letter E
stands for “Everyone’s”, representing for whom the establishment was
made, and the “DEN” meansa place wherepeople with different needscan
pursue all their activities.
The establishment will beopen to students, work-out buddies,
professionals, groups of friends that are looking for a place that provides
the equipment they require and services for them to accomplishtheir jobs.
E-Den will serve as an all-around hub that will give the customers a more
comfortable and relaxing place to do their activities.
This business aims to succeed in the market not only because of its
large percentage of acceptability, but also because of the uniqueness and
convenience that the business could provide among potential customers.
It is a general partnership type of organization.
OBJECTIVES OF THE STUDY
•

To determine the feasibility of the proposed business/project;

•

To introduce in the market the idea and concept of an all-around
hub;

•

To determine if the proposed project/business will be profitable;

•

To know if the chosen location will be a strategic place to put up
a business; and

•

To provide convenience to the chosen target market.

SCOPE AND DELIMITATIONS OF THE STUDY
The population that the proponents used in computing the sample
size is the population of Taguig City. It covers amarket of male and female
students and young professionals, ages ranging from 12-50 years old as
they are the ones who usually need to finish proposals and paper works.
OPERATIONAL DEFINITION OF THE TERMS
•

All-around Hub – isa place where onecan stay with services
offered that is appropriate for one’sneeds.

•

Viral Marketing – a promotional technique that utilizes the
reach of the internet to its customers

•

Loyalty Program – is a rewards system made for customers
who frequently avail the services of the establishment

•

Den –is a small place where onecan do a variety of activities

CHAPTER III
MARKET STUDY
Results of the Survey

The researchers conducted a survey in order to know more
about the potential customer’s needs and wants. This answers the
following questions:
Table 2. Gender of the Respondents
Gender
Male

Frequency
168

Percentage
42

Female

232

Total

400

100

As presentedin Table 2, there were 168 or 42% of the respondents
who are male and 232 or 58% of the respondents were female, a total of
400 respondents.
Figure 1. Demographic Profile of the Respondents in terms of
Gender

Gender
42%

58%

Male

Female

Table 3. Age of the Respondents
Age
Frequency
Below 18 yrs. old
72

Percentage
18

19-25 yrs. old

176

26-33 yrs. old

34-50 yrs. old

Total

400

100

As presentedIn Table 3, there were 72 or 18% of the respondents
who were below 18 years old, 176 or 44% of the respondents who were
19-25 years old, 80 or 20% of the respondents were aged 26-33 years old,
and 72 or 18% of the respondents were aged 34-50 years old, a total of
400 respondents.
Figure 2. Demographic Profile of the Respondents in terms of Age

Age
18%

18%

20%
44%

Below 18 years old

19-25 years old

26-33 years old

Table 4. Occupation of the Respondents
Occupation
Frequency
Student
168

34-50 years old

Percentage
46

Professional

232

Total

400

100

According to Table 4, there were 168 or 46% of the respondents
are students, while 232 or 54% areprofessionals.
Figure 3.Demographic Profile of the Respondents in terms
ofOccupation

Occupation

46%
54%

Students

Professional

Table 5. Allowance of the Respondents
Allowance

Frequency

Percentage

Below P10,000

185

P10,001-P20,000

143

P20,001-P30,000

P30,001-P40,000

P40,001-P50,000

P50,001 and above

Total

400

100

As presentedin Table 5, there were 185 or 43% of the respondents
who has an allowance below P10,000, 143 or 33% of the respondents has
an allowance of P10,001-P20,000, 86 or 20% of the respondents has an
allowance of P20,001-P30,000, 12 or 3% has an allowance of P30,001P40,0000, 3 or 1% has an allowance of P40,001-P50,000 and none of the
respondents has an allowance of P50,001 and above.
Figure 4.Demographic Profile of the Respondents in terms of
Allowance

Allowance

Below P10,000

P10,001- P20,000

P20,001- P30,000

P30,000- P40,000

P40,001- P50,000

P50,001 and above

Part II:

Question 1. How do you find an establishment/place dedicated to
studying, hanging out, working out, and playing games?
Table 6. Question 1
Preference

Frequency

Percentage

Very Useful

200

50%

Useful

104

26%

Not Useful

24%

Total

400

100%

As presentedin Table 6, 200 or 50% of the respondents
answered that it is Very Useful, 104 or 26% of the respondents
answered Useful, and 96 or 24% answered that it is Not Useful.
Figure 5. Question 1

24%
50%
26%

Very Useful

Useful

Not Useful

Question 2. How often do you go to an establishment to
study/hangout/workout/play games?

Table 7. Question 2
Preference

Frequency

Percentage

1-2 times a week

216

3-4 times a week

120

More than 5 times a week

Total

400

100

As shown in Table 7, there were 216 or 54% of the respondents
who often go to an establishment 1-2 times a week, 120 or 30% of the
respondents often go to an establishment 3-4 times a week, and 64 or
16% of the respondents often go to an establishment more than 5 times a
week.
Figure 6. Question 2
16%

54%

30%

1-2 times a week

3-4 times a week

More tha 5 times a week

Question 3. When considering a place to do your paper works overnight,
which one do you think is important?

Table 8. Question 3.
Preference

Frequency

Percentage

Price

Service

Food and Drinks

Location

Security

Ambience & Int. Design

Wi-Fi Connection

104

Total

400

100

According to Table 8, there were 72 or 18% of the respondents who
chose Price as an important factor when looking for a place to work at
overnight, 80 or 20% of the respondents chose the Service, 16 or 4%
chose Food and Drinks, 48 or 12% of the respondents chose the Location,
40 or 10% chose the Security, 40 or 10% chose the Ambience and Interior
Design, and lastly, 104 or 26% of the respondents choseW-Fi Connection.

Figure 7. Question 3

18%

26%

20%

10%
10%

12%
4%

Price

Service

Food & Drinks

Location

Security

Ambience and Internal Design

Wifi Connection

Question 4.How much are you willing to pay toavail a membership in this
type of establishment?
Table 9. Question 4
Price
P500 – P750

Frequency
240

Percentage
60

P751 – P1000

More than P1000

Total

400

100

As shown in Table 8, there were 240 or 60% of the respondents
who are willing to spend P500 – P750, 64 or 16% of the respondents are
willing to spend P751 – P1000, and 96 or 24% are willing to spend more
than P1000.

Figure 8. Question 4

24%

16%

60%

P500 – P750

P751 – P1000

More than P1000

Question 5. Whereyou would like the E-DEN: All-around Hub to be
located?
Table 10. Question 5
Place
Bonifacio High

Frequency

Percentage

Uptown BGC

144

McKinley Hills

Others

Total

400

100

Street

According to Table 9, 96 or 24% of the respondents chose
Bonifacio High Street to be the location of E-DEN: All-Around Hub, 144 or
36% chose Uptown BGC, 72 or 18% of the respondents chose McKinley
Hills, and 88 or 22% of the respondents choose other places as the
location for the project.
30

Figure 9. Question 5
22%

24%

18%
36%

Bonifacio High Street

Uptown BGC

McKinley Hills

Others

Question 6. Do you like to experience the following services?
Table 11. Wi-Fi Connection.
Response
No. Of Respondents
YES
398

Percentage
99

Total

400

100

As shown in Table 11, 398 or 99% of the respondents wanted a WiFi Connection as one of the services offered of the project,while 2 or 1%
of the respondents answered No.
Figure 10. Wi-Fi Connection
Wifi Connection
1%

99%

Yes

Table 12. Shower Services
Response

No. of Respondents

Percentage

YES

339

Total

400

100

Asshown in Table 12, 339 or 85% of the respondents
answered yes on the shower services for the project and 61 or 15%
of the respondents answered no.

Figure 11 Shower Services

Shower Services
15%

85%

Yes

Table 13. Printing Services

YES

No. of
Respondents
394

Total

400

100

Response

Percentage
98

According to Table 13, 394 or 98% of the respondents
wanted the printing service in the establishment,while 6 or 2% of the
respondents answered no.

Figure 12. Printing Services

Printing Services
2%

98%

Yes

Table 14. Meeting Room Rentals
Response
No. of Response
YES
356

Percentage
89

Total

400

100

According to Table 14, 356 or 44% of the respondents wanted the
meeting room rentals available in the establishment and 44 or 11%
answered no.

Figure 13 Meeting Room Rentals

Meeting Room Rentals
11%

89%

Yes

Table 15. Locker Services
Response
No. of Respondents
YES
346

Percentage
86

Total

400

100

Table 15 shows that 346 or 86% of the respondents wanted the
locker services for the project, while 56 or 14% answered no.
Figure 14. Locker Services

Locker Services
14%

86%

YES

Table 16. Free Use of Computers
Response
No. of Respondents
YES
390

Percentage
99

Total

400

100

As shown in Table 16,390 or 99% of the respondents wanted to
use the computer for free and 10 or 1% answered no.

Figure 15. Free Use of Computer

Free Use of Computer
1%

99%

Yes

Table 17. Library Section
Response
No. of Response
YES
384

Percentage
96

Total

400

100

According to Table 17, there were 384 or 96% of the respondents
wanted a library section in the establishment,while 16 or 4% answered no.
Figure 16. Library Section

Library Section
4%

96%

Yes

Table 18. Free Use of Sockets
Response
No. of Respondents

Percentage
36

YES

392

Total

400

100

Based on Table 18, there were 392 or 98% of the respondents
wanted to have a free use of sockets in the establishment while 8 or 2% of
the respondents answered no.
Figure 17. Free Use of Sockets

Free Use of Sockets
2%

98%

Yes

Table 19. Mini Gym
Response
YES

No. of Respondents
240

Percentage
60

160

Total

400

100

Based on Table 19, 240 or 60% of the respondents wanted to have
a mini gym in the establishment, while 160 or 40% of the respondents
answered no.
Figure 18. Mini Gym

Sales

40%

Yes

60%

Table 20. Gaming Room
Response
No. of Respondents
YES
320

Percentage
80

Total

400

100

Based on Table 20, 320 or 80% of the respondents wanted to have
a gaming room in the establishment, while 80 or 20% of the respondents
answered no.

Figure 19 Gaming Room

Gaming Room
20%

Yes
No

80%

Question7. How would you like to be informed once the business is
established?
Table 21. Promotion
Response
Leaflets / Brochure

Frequency
9

Percentage
2

Social Media

341

Website

Posters

Others

Total

400

100

Table 21 shows that 9 or 2% of the respondents wanted to be
informed about the establishment through leaflets / brochure, 341 or 85%
of the respondents wanted to be informed through social media, 36 or 9%
of the respondents wanted through website, 12 or 3% off the respondents
wanted through posters,and 2 or 1% of the respondents choose other
ways to be informed such as through snail mail/e-mail and through
personal approach.
Figure 20. Question7
3% 1% 2%

85%

Leaflets/Brochure

Social Media

Website

Posters

Others

Question 8. Once it opens for public use, would you patronize the E-DEN:
All-Around Hub?
Table 22.Acceptability

Response

Frequency

Percentage

YES

272

128

Total

400

100

According in Table 22, 272 or 68% of the respondents would
patronize the business is established, and 128 or 32% answered no on
the survey.

Figure 21. Acceptability

32%

96%

Yes

Market Study
Introduction

The market aspect of the study discusses the response or the
demand of the target market to the services catering the needs and wants
of the customers. It also tackles about the existing supply of the service
offered. This also determines if there is still a market share available to put
up a business in line with the services industry in spite of the growing
demand. It also includes the pricing for the services rendered and
products offered along with the pricing strategy suited for it.
Objectives of the study
•

To gather information about the prospective market needs,
wants and preference;

•

To determine how much demand there is on the products and
services offered;

•

To identify the supply needed in meeting the demand for the
products and services;

•

To determine the total market share;

•

To study the pricing strategy and factors affecting it; and

•

To determine the projected sales and appropriate marketing
program.

Service Description

E-DEN: All Around Hub offersa membership registration in
order to experience the different establishment sections such as the
working place, the café/food section, the gaming room, the gym, the
multimedia room and other additional services. The hub offers high-speed
internet connection, shower services, and printing services. It also has a
mini-library stocked with pre-loved booksalong with a comfortable sofa to
sit on. E:DENalso provides sections such as the baggage counter which
gives the customer the assurance of safety when it comes to their
belongings. The hub will also be equipped with plenty ofwall sockets for
the customers to use for power.
E-DEN offers different amenities that the customers would surely
love and come back for again and again. This leaves a mark on the
customer that E-DEN is a heaven-like place catering to different customer
needs, which makesthe business name areflection of the business itself.
Research and Methodology
Gathering information is the initial step in order to start up a
study. The owner used methodologies such as market segmentation,
survey questionnaires, and interviews. The Slovin’s formula was used to
calculate the total sample size population and internet researchfor
garthering other studies which are related to feasibility studies.

A. Survey Questionnaire
The researchers conducted a survey in order to know more about
the potential customer needs and wants. The Slovin’s formula was used to
get the sample size of the target respondents, with a margin of error at 5%
To do this, the researchers first determined the total population of Taguig
City where the proposed business location will be and with the population
of 804, 915 from the 2015 census.
𝑆=

𝑁
1 + 𝑁𝑒 2

781,263
1 + (781,263)(0.052 )

= 399.80132 or 400 respondents
B. Interview
The proponents were interviewed regarding the preference of some
students as well as some professionals regarding the proposed
establishment.
C. Consultation
The researchers conducted a consultation where the unclear and
additional information with regard to the study were discussed. It was also

conducted to gain knowledge and to be informed about the different
business requirements that the study need.
D. Search on Internet, Books and Libraries
The team conducted a research with the help of the internet to
gather information related to every aspect of the studies. They read
several books related to feasibility studies to help them furnish every
aspect of the research. They borrowed some studies related to their
research in the school library. They also got information from their
previous subjects and notes that helped finish this aspect.
E. Market Segmentation
Market segmentation is the primary step in order to start a market
study. It will serve as a guide in order to know the potential customers of
the certain products/services. It shows the scope of the target market from
the location up to their demographic, psychological, and behavioral
aspects.

Table 23. Market Segmentation

Dividing the total market into ultimate customer results in the
segment that is still too broad and varied for most services. The company
needs to identify some characteristics within each of these segments that
will help them to divide the segments further into more specific ones.
To be able to determine the specific type of customers the
company will have, market segmentation is needed.
F. Target Market
The target market for the E-Den: All-Around Hub would be the senior
high school students, college students, and the professionals.

Segment 1: Senior High School Students

Table 24. Segment 1

Segment 2: College and Working Students
Table 25. Segment 2

Segment 3: Professionals
Table 26. Segment 3

G. Major Customers of the Service
Since the establishment has a workplace, a café, a gym, and a gaming
room, students and professionals are the major customers of E-DEN.
Students, especially college students, are one of the primary customers of
E-DEN since it has a workplace and a café, it will be a great advantage if
ever the students will avail the membership. E-DEN: All Around Hub does
not only cater student needs but also toyoung professional needs. The
hub also hasentertainment sections like the gaming room, allowing for
some time for play after a day of work.By providing different services in
just one establishment, E:DEN can make the customers’ lives easier.
Demand
Demand is the consumer’s need or desire to own the product or
experience the service. It is constrained by the willingness and ability of
the consumer to pay for the good or service at the price offered.
A. Previous Population
This determines the previous population of the target location. The
prospect location that is in Taguig rapidly increased its population with the
growth rate at 4. 32%.
Table 27. Previous Population

Year

Total Population

Growth Rate

2012

687,178

4.32 %

2013

709,580

4.32 %

2014

732,712

4.32 %

2015

756,598

4.32 %

2016

781,263

4.32

B. Past Demand
Past demand is computed by getting the target population of
Taguig City for the year 2010-2015 multiplied by the market acceptability,
which is obtained by getting the percentage of respondents who avail
serviced accommodation with 68% multiplied to the frequency of
agreement or the number of times a consumer will buy the products
annually. It increases annually based on the growth rate of population of
Taguig which is 4.32%.
B.1For Membership

The demand for the membership in year 2012-2016.
Table 28. Past Demand for the Membership

B.2 For Food and Drinks
The demand for the food and drinks in year 2012-2016.
Table 29. Past Demand for the Food and Drinks

C. Projected Demand
The annual increase of demand for year 2018-2022 is based on the
annual population growth rate from 2012-2012 which is 4.32%. The
projected annual demand is computed by multiplying the target population
to the market acceptability which is 96% and to the frequency of
agreement.

C.1 For Membership
The projected demand for the membership in year 2018-2022
Table 30. Projected Demand for Membership

C.2 For the Food and Drinks
The projected demand for the food and drinks in year 2018-2022.
Table 31. Projected Demand for Food and Drinks

Supply
Supply is a fundamental economic concept that describes the total
amount of a specific good or service that is available to consumers.
Supply can relate to the amount available at a specific price or the amount
available across a range of prices if displayed on a graph.

A. Supply for the Past Years
To get the past supply, we multiply the percentage of the
respondents who agreed to avail of the service to the target population for
students and professionalsand to the frequency of agreement.
A.1 For the Membership
The supply for the membership in the year 2012-2016
Table 32. Previous Supply for the Membership

A.2 For the Food and Drinks
The supply for the food and drinks in the year 2012-2016
Table 33. Previous supply for the food and drinks

B. Projected Supply
The projected annual supplies were computed by multiplying the
projected demand to the 10% assumption, and then subtracting it from the
projected demand. Then, multiply it to the frequency of availing.
B.1 For the Membership
The projected supply for the membership in the year 2018-2022
Table 34. Projected supply for the Membership.

B.2 For the Food & Drinks
The projected supply for the foods & drinks in the year 20182022
Table 35. Previous Supply for the food and drinks

Demand and Supply Analysis
Supply and demand is an economic model of pricedetermination in
a market. It postulates that in a competitive market, the unit price for a
particular good or other traded items such as labor or liquid financial
assets will vary until it settles at a point where the quantity demanded (at
the current price) will equal the quantity supplied (at the current price),
resulting in an economic equilibrium for price and quantity transacted.
Gap analysis refers to the process through which a company
compares its actual performance to its expected performance to determine
whether it is meeting expectations and using its resources effectively. Gap
analysis seeks to define the current state of a company or organization
and the target state of the same company or organization.
A. Past Demand and Supply Gap Analysis
To get the gap analysis, determine the demand and supply. Subtract it
from one anotherand the result will be the gap.
A.1 For Membership
The demand and supply gap analysis for the industry in the year 2012-2016

Table 36.Previous supply for the membership.

A.2 For the Food and Drinks
The demand and supply gap analysis for the food and drinks in the year 20122016
Table 37.Demand and Supply Gap Analysis for the Food and Drinks

B. Projected Demand and Supply Analysis
To get the gap analysis, determine the demand and supply.
Subtract it from one another, and the result will be the gap.

B.1 For the Membership
The demand and supply gap analysis for the membership in the
year 2018-2022
Table 38. Projected Demand and Supply Analysis of the Membership

B.2 For the Food and Drinks
The demand and supply gap analysis for the food and drinks in the
year 2018-2022.
Table 39. Projected Demand and Supply Analysis of the Food and Drinks.

Market Share
Market share represents the percentage of an industry or market’s
total sales that is earned by a particular company over a specified time
period.
Table 40. Market Share

As shown in Table 40, there were 54% market share in the market
from Jollibee Food Corp., 38% for the 7-Eleven,and 3% share from the
other competitors. The available market share for the E-DEN: All-around
Hub to penetrate is 5%.
Projected Sales
Sales Forecasting is the process of estimating what your business’s
sales are going to be in the future. A sales forecast period can be monthly,
quarterly, half-annually, or annually.

Sale forecasting is an integral part of business management. Without a
solid idea of what your future sales are going to be, you can’t manage

your inventory or your cash flow or plan for growth. The purpose of sales
forecasting is to provide information that you can use to make intelligent
business decisions.

A. 1. For the Membership
The projected sales for the industry in the year 2018-2022
Table 41.Projected Sales for the Membership

Table 42. Projected Sales per Monthly Membership Maintenance

A.2 For the Food and Drinks
The projected sales for the food and drinks in the year 2018-2022
Table 43. Projected Sales for the Food and Drinks

A. 3 For the Printing Services
The projected sales for the food and drinks in the year 2018-2022
Table 43. Projected Sales for the Printing Services

Basis of Pricing
Pricing is the process determining what a company will receive in
exchange for its product and services. It is a fundamental aspect of
financial modelling and is one of the 4P’s of Marketing Mix. The other preaspects are product, promotion, and place. Price is the only revenue
generating element among the four, the rest being the cost centers.
A. Cost-Based Pricing
Factors considered in pricing the service packages in E-DEN:
1. Labor and Material Cost
2. Overhead Cost
3. Profit Margin
E-DEN used cost-based pricing to determine the price using the total
cost and profit margin. Furthermore, E-DEN sets a price at a percentage
above the cost it incurs to provide the service. The cost-based pricing is
also one way of determining the price floor and the price ceiling using the
costs.

A. Pricing
Pricing of EDEN’s services:
A. Membership
Membership – P500.00
Membership Contribution (Monthly) – 300
B. Food
Hot Coffee

–

100.00

Ice cold Coffee

–

110.00

Cake and Pastries

–

80.00

C. Printing (Colored & Black and White)
I. Short – P1.00
II. Long – P2.00
D. Shower
I. Shower kit– P100.00
Computation for the Basis for pricing
A. For the service packages
Stay-in
Monthly Various Expenses
Total Utility Expense

23, 000.00

Total Salary Expense

117,780.00
62

Total Advertising Expense

2, 500.00

Total Licensing fee Expense

208.25

Total Rent Expense

150, 000.00

Total Monthly Various Expense

P293, 488.25

Kitchen Supplies

4, 366. 67

Sanitary Supplies

2, 016. 67

Total Monthly expense for

P6, 383. 34

Kitchen and sanitary supplies

Total Monthly Various Expense

293, 488.25

Total Monthly Expense for kitchen

6, 383.34

P299, 851.59

and sanitary supplies

Total Monthly Expense (Expenses
included for the service package)

Total Daily Expense included for the service package
P299, 851.59 / 30 = P9, 995.05

Capacity = 85
P9, 995.05/ 85 =

117.58 (Direct cost + overhead cost)

117.58 + Mark-up= P200
B. Shower Kit
Soap

= 10

Shampoo

Towel

= 40

Total Cost

= 55

55 (Cost) + 45 (Mark-up) = 100
Marketing Programs and Strategies
It deals with the ways on how to market the product or service and
their programs on how to inform the people with their products and
services.
•

Viral Marketing
A method of marketing whereby consumers are encouraged
to share information about a company’s goods or services viathe
Internet. This technique induces websites or users to pass on
a marketing message to other sites or users, creating a potentially
exponential growth in the message’s visibility and effect.

Viral Marketing is a great fit for E-DEN since students and
professionals are exposed to the internet. Aside from that, viral
marketing is cost-effective in terms of advertising in order to create
brand awareness, and this is very beneficial for a start-up business
like E-DEN.
What E-DEN needs is a website or Facebook page with
good content. This promotional technique can drive massive
visitors to the website or page if done right. In this technique, EDEN will be using:
1. Data visualization
2. Memes
3. Videos (documentary, short film, etc.)
4. Research-based text context
Having a website or Facebook page will also improve EDEN’s social outreach to get feedbacks and suggestions. E-DEN
will also connect to bloggers and influencers to spread the concept
of

the

business

their

readers

and

followers.

this

way,shouldtheir readers and followers like E-DEN’s content, it will
be beneficial for the business as E-DEN can leverage that aspect to
them to share its content.

•

Customer Loyalty Program
E-DEN will be assigning a specialized mug for every loyal
customer with their name and desired design. The mugs will be
visible inside the store,andit will be placed behind the counter as a
wall design for the loyal customers to feel the privilege. The
specialized mug will be assigned to the customer on his or her 10th
visit. Loyal customers will also have privileges like special discounts
and free service coupons aside from the specialized mug.

Services Offered:
The following are offered to the customers:

B. Place
E-den is located within one of the most famous commercialized
areas of Taguig City, the Bonifacio High Street. Bonifacio High Street is
a mixed-use

development in Bonifacio

Global

City, Taguig

City,Philippines located just near Serendra, Market! Market! and SM Aura
Premier. Bonifacio High Street is located inside Bonifacio Global City,
which is considered to be the center of business in Taguig City, which is
why it is a prospect location for the project study.
C. Promotion and Distribution
Promotion is one of the four elements of Marketing Mix it is the
communication link between the sellers and the buyers for the purpose of
influencing, informing or persuading potential buyers purchasing decision.
E-DEN: All-around Hub come up with different ways on how possible
customers will be able to be informed about our products such as:
A. Social media ( Facebook, Instagram, Twitter)
E-DEN: All-around Hub will communicate and reach
its consumers through social media such as Facebook,
Instagram, and Twitter, which is mainly used as the most
effective platform to advertise on and has a wide scope
to cover.

B. School Events (free trial/discount coupons)
E-DEN: All-around Hub will also be engaging into
some programs in schools and giving discount/free trial
coupons such as in seminars and events in lined with
technical writings, leadership, or other related topic in
researching.
SWOT Analysis
SWOT Analysis is a tool for auditing an organization
and its environment. It is the first stage of planning as it
helps young entrepreneurs to know the advantage and
disadvantage of one business. SWOT stands for Strength
and Weakness for the internal factors and Opportunities and
Threats for the external factors.
Strengths
•

Business reputation of being innovative

•

A strong geographical location

•

Well-designed marketing strategies

Weaknesses
•

Newly established business

•

High expenses for operations

•

Prospect customers might go to their homes instead

Opportunities
•

Ability to build brand equity

•

Ability to create brand awareness

•

Lesser competition during the night time

•

Existence of direct and indirect competitors within the

Threats

area
•

Changing prices of supplies

•

Changing market tastes

•

Limited income of our target market

CHAPTER IV
Technical Study
After analyzing the market share and area of the service throughout
its demand and supply, the technical aspect feasibility of the project may
now be examined. This chapter involves the procurement, installation, and
distribution of resources that will be needed in order to meet the
satisfaction of the market.

The technical analysis will be measured absolute if all important
technical aspects of the project have been considered in the analysis and
if the intended structure of the project meet its required specifications
suitably and reasonably. The projected cost of the project should be as
low as any other reasonably available alternates, which would produce the
intended results.

Objectives of the Study

•

To provide a description on the services offered by the company
and the procedures related to its services.

•

To exhibit the setting of the business and the operational hours
the service is available.

•

To specify the supplies, furniture and equipment needed in
putting up the business.

Product / Service
A. Description of the Service
The E-Den is a business that is specialized in providing
services

everyone,especially

students

and

working

professionals by giving them a place to work on their research
papers (thesis, feasibility, case studies, market research etc.), a
place for friends to hang out, a place to work out and a place to
relax comfortably while enjoying the foods and drinks inside the
establishment. We designed the place suited for researching,
exercising and playing games, providing the costumers the
complete resources they need. The basis of the payment will
depend

the

services

they

availed

inside

the

establishmentand the membership fee for registration to avail all

access services. Convenience and practical place to do
research papers, healthy lifestyle living and enjoying leisure
timearewhat we offer, as we continueto improve the services
along meeting

the satisfaction

the consumers.

The

proponents have free use of sockets for charging the devices,
free Wi-Fi, free lockers, different types of coffee and cakes,
shower services and more, which would help the customers
enjoy the facilities and create anat-home atmosphere for them.
Production Schedule
A. Operation Schedule
E-den is open from Monday to Sunday, (7) seven
days in a week from 9:00 am to 9:00 pm.
Special Non-working holidays, executive orders and
natural calamities are considered excluded in the total
number of working days in a year.
•

New Year’s Day –

January 01

•

Maundy Thursday –

movable date

•

Good Friday –

movable date

•

Araw ng Kagitingan –

April 09

•

Labor Day –

May 01

•

Independence Day –

June 12

•

Ramadan –

Third week of July

•

National Heroes Day –

last Sunday of August

•

Christmas Day –

December 25

•

Rizal Day –

December 30

The following shall be considered as special holidays:
•

All Saints Day –

November 01

•

Last day of the Year –

December 31

B. Operation Schedule Flow Chart

Store opens at 8:00 am
(for employees only)

Cleaning and preparation of
different areas by the workers from
8:00 – 9:00 am. UTILITY

Store Opens at 9:00 am for the
customers

Service rendered from 9:00 am to
9:00 pm

Store closes for customers (9:00
pm)

Cleaning of store
From 9:00 pm to 10:00 pm

Store Closes at 10:00 pm

C. Service Order Flow Chart

Customer will be warmly greeted by the security officer and
opens the door to them.

Customer will proceed at the counter as assisted by the crew of the store.

Customer will pay at the counter to the cashier on what kind of service
he/she would like to avail.

The cashier will encode at

The cashier will encode at the

the computer new

computer the record of an

membership application.

existing member logging in the
store.

The Casher will ask if there are additional services they would like to avail and
suggest best sellers for foods and drinks.

During the operating hours the customers will be monitored by the Service
Crews through roaming and security camera.

If Customer is logging out they will return to the
counter to sign their record of stay in E-den.

After the Customers leave their area the Service Crew will tidy
up and organize the place.

The Service Crew and Security Guard will
courteously express gratitude by thanking
and ask for a return visit.

Note:
➢ Customers will be asked to give information such as
identification cards and contact numbers.

➢ Customers are advised to keep an eye on their belongings.
➢ Two or more customers in the Shower room is not allowed.

➢ Customers caught stealing or improper use of facilities will be
subject to disciplinary or criminal actions.

Machineries and Equipment

Office Supplies
Table 44. Office Supplies
Office Supplies

Quantity

Unit Cost

Total

Ballpen

2 boxes

120

Bondpaper

15 reams

300

4,500

Permanent
Marker

1 box

320

White Board
Marker

1 box

350

Coloured Chalk

3 boxes

100

300

White Board

500

Blackboard

600

1,200

Blackboard
with stand

1000

1,000

Books

500 – 1, 000

25, 000

Bookshelf

1,200

Stapler

2 pcs.

100

200

Fastener

100

Puncher

100

200

Folder (long &
short)

180

900

Paper clips

180

Kitchen Supplies
Table 45. Kitchen Supplies
Kitchen
Supplies

Quantity

Unit Cost

Total

Coffee
120

8,400

Cake

500

12, 000

2000

2, 000

90 sacks (3
mos.)

4,500

Sugar

Ice

Mugs

Disposable
coffee frap
plastic cup
300

2, 400

100

4, 000

100

1, 500

100

2,000

Saucer

Teaspoon

Forks

Tray

200

3,000

Cleaning Materials

Table 46. Cleaning Materials
Cleaning
Materials

Quantity

Unit Cost

Total

100

300

150

450

100

300

Broom and
Dustpan
3 sets

Window Wiper

Cleaning rags

Trash bin

200

1,000

570

180

Dishwashing
Liquid

Sponge

Sanitary Supplies
Table 47. Sanitary Supplies
Sanitation
Supplies

Quantity

Unit Cost

Total

100

3,000

100

2,000

400

4,000

Tissue

Hand Sanitizer

Bath Soap

Shampoo
400
5

2,000

150

3,750

Bath Towel

Furnitures
Table 48. Furnitures
Furnitures

Function

Quantity

Unit Cost

Total

Serves as the dirt
remover of the
feet of the
customer

200

2, 000

Door Mat

Table
Serves as the
working and
dining area for
the customer

1, 550

17, 050

Serves as the
table for the multimedia room

1,800

Serves as the
seats for the
customers inside
the establishment

500

25,000

1,200

Long Table

Plated Chairs

Office chair

Serves to be the
seats inside the
mini-office

Office table
The table used
inside the minioffice to keep
documents

2, 800

2,800

Machine and Equipment

Table 49. Machine & Equipment
Machine/Equipment

Function

Quantity

Unit
Cost

Total

Used for monitoring
the cash register

50,000

50, 000

Used for creating
coffee drinks

1,200

4,800

POS System

Coffee Machine

Blender

Used to blend
Coffee Fraps

Refrigerator

1,500.

4,500

Used to store
perishable goods
11,700
1

11,700

1,500

Cooler
Used to store ice
and other
perishable goods

1,500

Computer Sets
Used for
searching and
surfing by the
customers/custom
er service desk or
cashier

3 sets

6,000

18,000

Printer

Used for printing
and scanning
documents

2,400

4,800

Used for the
visual of the multimediaroom

2,840

Used for keeping
the establishment
cool and
comfortable for
the customers

7,000

Projector

Air-conditioner

Fire Extinguisher
Used to kill fire incase of
emergency

Emergency light

1,000

1000

1, 000

Used for
surveillance to
secure the
establishment

800

1, 600

Used for
exercising

8, 000

16, 000

Used for lighting
in-case of
emergencies

CCTV

Threadmill

Peck Deck

Used for
exercising

12, 000

Used for
Exercising

400

4, 800

Used for
playing games

15, 000

Used for
playing games

700

Dumbells

Playstation

Dart board

Uno Card Game

Used for
playing games

400

Used for
playing games

350

Used for
playing games

800

1, 600

Monopoly Card Game

Scrabble Board Game

Chess Board Game

Used for
playing games

1, 500

3, 000

Used for
playing games

2, 500

5, 000

Used for
playing games

500

1, 000

The Generals Board
Game

Word Factory Board
Game

Snakes and ladders
Board Game
Used for
playing games

800

1, 600

Used for
playing games

2, 500

5, 000

Monopoly Board Game

100

D. Location,

Geographical

Location

Competing

Companies

E-den is located within one of the most famous
commercialized areasinTaguig City, the Bonifacio High
Street.

Bonifacio

High

development in Bonifacio
City,Philippines located

Street is
Global

just

a mixed-use
City, Taguig

near Serendra, Market!

Market! and SM Aura Premier. Bonifacio High Street is
located inside Bonifacio Global City which is considered the
center of business in Taguig City.For this reason, it caught
the attention of the researchers that there is a potential
booming of E-Den in the said area that would really
complement our project.

E-den, as the first concept business to be established
in accommodating everyone,especially students and even
professionals in aid to their researches and leisure, in this
area there are other businesses that could be our indirect
competitors. Such competitors might bemall stores, body
building gyms and fast-food restaurants.However, this does
not affect the businessas the researchers will assure to

101

deliver a service that thecustomers will recognize different
from the other businesses.

Figure 22. Geographical Location

102

Figure 23.

E. Store Size and Layout
Figure 24. 1st Floor 2D Layout
1st Floor 2d Layout

103

Figure 25. 1st Floor 2d Layout Colored

104

Figure 26. 1st Floor 3D Layout
105

1st Floor 3D Layout

Figure 27. 2nd Floor 2d layout

106

107

Figure 28. 2nd Floor 2d Layout Colored

108

Figure 29. 2nd floor 3D layout

109

Service Crew Uniform

110

Manager Uniform

111

Utilities
A. Electricity

One of the most important utilities needed by the business to
operate is the electricity. This will be used to provide the power
required to start-up the equipment inside the establishment and
light up the work place during the operating hours. It will be
convenient to the customers as they are able to recharge their
gadgets necessary for researching.
B. Water Supply
This is necessary for the additional service provided such as
the shower room and comfort room to maintain sanitation inside the
establishment. Maintaining personal hygiene is necessary for many
reasons; personal, social, health, psychological or simply as a way
of life. Keeping a good standard of hygiene helps to prevent the
development and spread of infections, illnesses and bad odors.
C. Internet Connection/ Telecommunications
Today, students and professionals are using the internet to
do research and complete their papers. Since the internet is full of
information, most people use this as a source of education. It is

112

also an effective platform to advertise the services offered. It is the
fastest and easiest way to connect and communicate to the
customers.
Waste Disposal
E-DEN: All Around Hub recognizes that proper waste
disposal is critical due to the fact that certain types of wastes can
be hazardous and can contaminate the environment if not handled
properly. These types of wastes also have the potential to cause
diseases or get into water supplies. The waste that will be
collectedinside the establishment is carefully placed in proper
garbage bins,collected and isolated to operating hours. Segregation
bins are also provided and the recyclable materials collected will be
sold into junk shops that will add funds to the business.

113

Direct Labor Requirement
The following are the manpower needed to operate the
establishment effectively and efficiently.
Table 50. Direct Labor Requirement

DIRECT LABOR

QUANTITY

Store Manager

Administrative and Finance
Manager

Cashier

Service Crew

Janitor

Security Guard

TOTAL DIRECT LABOR

114

CHAPTER V
Management Study
Management is the art of accomplishing work through people. It is
also the attainment of the goals and objectives of the organization through
the efforts of the members using the available resources efficiently and
effectively. This aspect aimed at knowing the specific attributes of men,
money, materials, methods, and market to the fullest to make the flow of
the business operation effective and ideal.

Objectives of the Study
•

To determine what form of business ownership the proposed
business will have

•

To analyze the organization and management aspect of the
business

•

To introduce or present the exact capitalization of the business

•

To describe the requirements and qualifications, duties and
responsibilities, and salaries and benefits of the business
manpower

•

To illustrate and discuss clearly the flow of authority and the
policies that will serve as a guide of the entire business

115

Form of Ownership
The proponents decided to choose partnership as the form of
business ownership because the combination of the partner’s abilities will
result to an effective operation of the business. In addition, partnership is
easier and less expensive to organize, partners believe that they easily
adapt how to run the business.
Partnership is easy to form because of the collaboration of two or
more owners, wherein each partner will contribute money, property and
industry with the intention of dividing the profits and losses among
themselves.

Capitalization
It is an important aspect for business owners to have a capital
before starting a business. ELLM Corp. agreed that each partner will
contribute P5,000,000 which came from their personal savings. The
accumulated money will be used as the capital for the establishment for
the proposed business.
Mission & Vision
Mission

116

Connecting different people by creating a great working
atmosphere.

Vision
Providing

world

class

workplace

catering

students

and

professionals and recognized as one of the best in the
Philippines in accommodation service provider.
Organizational Structure

Owners

Administrative &
Finance Manager

Store Manager

Security Guards

Cashier

Janitor

Crew

Manpower Requirements

117

It is said that people are the best asset in a business. It is
important to know the manpower requirements of the business to
accomplish the workload needed in the business. This will help
determine the skills, abilities, and knowledge needed by the
employees to be able to do their duties and responsibilities
effectively. Having good standards for hiring and selecting
applicants would help ensure good output of the business
operation.

Table 51. Manpower Requirements
DUTIES &
POSITION

QUALIFICATIONS
RESPONSIBILITIES
•

Responsible in

•

Male or Female,

managing and

24 years old or

monitoring the

above.

financial

•

College

Administrative and
condition of the

graduate of any

business.

4-year

Oversees the

Management

establishment’s

course or any

operation and

business

Finance Manager
•

118

see to it that

course.
•

service is

•

carried out

years relevant

according to

working

prescribed

experience in

standards.

any related job
•

Ensures that all

With excellent

needed supplies

English

are available,

Communication

clean and in

Skills.
•

good condition

•

With at least 2

With strong

before the start

leadership

of operation.

qualities

Responsible for
the recruitment
and selection
process of
employees

•
Store Manager

Responsible in

•

Male or Female,

product and service

24 years old or above.

promotion that aims to

•

College

119

increase sales.

graduate of any 4

•

years Management

Assigned to

oversee product

course

demands and possible

•

shortages

of experience in sales /

•

marketing

Research and

At least 2 years

development of

•

strategies in increasing

verbal and written

the sales

communication skills

•

Conducts daily

Excellent in

Must be able to

briefing and weekly

implement marketing

meetings among his

and sales program

subordinates to
discuss and resolve
operational problems
•

Coordinates

with the administrative
and finance manager
regarding about the
status, needs and
problems of the

120

establishment.
•

Informs the
customer about
the
•

College Level

•

21 – 24 years

establishment.
•

Deals with the
old

Crew

queries of the

•

With working

customer about
experience in any
the services and
related job
products

•

Provides fast,

friendly and accurate
•

College Level

•

Female, 18-24

check out services.
•

Ensures that
years old

Cashier

time is controlled and
•

With working

on strict guard.
experience in any
•

Ensures good
related job

customer relationship
by giving them a

121

friendly service.
•

Monitors the

entrance and departure
of employees and
customers
•

Responsible for

writing report about the
irregularities with the
•

At least high

daily activities
school graduate
•

Checks visitors
•

25 years old,

and their bags to
Security Guard

and preferably male
detect concealed
•

At least 1-year

weapons and
experience to the
explosives
related job
•

Provides

assistance to the
customer as well as to
employees
•

Guards against

theft and maintains
security

122

•

Always make

sure that the
•

At least high

establishment is clean
school graduate
•

Must make sure
•

20 years old or

that the utilities are
Janitor

older, preferably male
performing well
•
•

Has 1-year

Always cleans
experience with the

the table, bathroom,
related job
meeting room rentals,
and the shower areas

Employment Process
•

Applicants may pass their resumes to the store manager for the job
position concerned with the store or to the administrative and
finance manager for the jobs related to the production.

•

After passing the resume, the applicantwill undergo the initial
screening. If the applicant passed the initial screening, he will be
called after two days for the examination.

•

The manager will give the examination to the applicant. It contains
questions related to the job he wishes to apply. If he passed the
examination, he will be interviewed by the manager.

123

•

The examination and interview will be a one-day process only. On
the same day, the applicant will know if he passed the examination
and interview.

•

After the applicant had passed the interview, he will be given one
week to complete the requirements.

•

Upon compliance of the requirements, he will undergo orientation.

•

During the orientation, the policies, job description, contract and
when they will start will be discussed.

Legal Requirements
The company will acquire services from an Accounting firm and will
pay a retainer’s fee to process the legal requirements needed to start the
business.
A. City of Taguig
•

Business Permit

•

Barangay Business Clearance

•

Lease Contract

•

Locational Clearance

•

Picture of Establishment

•

Fire Clearance

•

Sanitary Permit

B. BIR
124

•

1700 Form

•

1702 Form

•

1903 Form

•

1907 Form

C. SSS
•

R-5

•

R-1

•

R-1A

D. DTI
•

Application for Partnership

•

Business Name Registration Form

E. SEC
•

Articles of Partnership

•

Registration Data Sheet

Organizational Policies and Procedures

125

Discipline is necessary in attaining the efficiency and productivity
that will surely lead to the organizational growth as well as personal
growth of the company and its employees.
A. Employment
It is in the company policy to consider the applicant’s
physical fitness, mental aptitude, experience, social skills, talent
and abilities in the process of selection.
•

Appearance- Physical appearance, Health Manner,
Grooming and Speech

•

General

Intelligence-

Comprehension,

Alertness,

Response and Reasoning
•

Personality- Emotional Maturity, Confidence and Outlook

•

Attainment- education, Related Work Experience

•

Interest-

Physical

Activities,

Participation

Extra

Curricular

After an applicant passed the qualifying exams, interviews, medical
examinations and background investigations, they will then proceed with
the further steps necessary for employment.

B. Employment Requirements

126

•

4 pcs. 1×1 I.D. picture white background

•

2 pcs. 2×2 I.D. picture white background

•

E-6/ E-1 form/ SSS I.D.

•

SSS Employment History

•

TIN ID/ BIR form 1905/2305/1902

•

PAG-IBIG MDF

•

Photocopy of 2 valid IDs

•

PHILHEALTH ID/ MDR

•

Sketch of Residence

•

Medical and Drug Test Result

•

Police Clearance

•

NBI Clearance

•

Barangay Clearance

•

Certificate of Employment

•

Diploma/ Transcript of Records

•

Birth Certificate

•

Birth Certificate of Dependents

•

Marriage Contract

C. Classification of Employees
a. According to Rank

127

A. Managerial Employee- one who is vested with powers or prerogatives
to lay down and execute management policies and/or hire, transfer,
suspend, lay off, recall, discharge, assign or discipline employees.

B. Rank-and-file employee- all other employees not falling within any of
the above definitions.
b. . According to Status
a. Contractual or Seasonal- an employee is hired for a specified period of
time under an agreement prior to or at the time of employment.
b. Probationary- an employee is hired on a probationary basis for a period
not to exceed six months.

c. Project-based- an employee is hired depending on the products needed
to be finished. They are also called as on-call employees, those who are
willing to work anytime.

d. An employee is hired on a regular status upon satisfactory completion
of the probationary period and upon satisfaction of the criteria necessary
for appointment as regular status.

The company reserves the right to amend the above classification
or create sub-classification as the circumstances of the business may
require.
128

C. Orientation
All newly-hired employees, regardless of classification of rank and
status, must undergo an orientation and training as to the Company’s
mission, vision, policies, rules and regulations as well as duties and
responsibilities.
D. Personnel Records
It is the responsibility of the company to update and keep personnel
records properly. It should contain the following document and records:
•

Personal Information Sheet

•

Resume with 2×2 picture

•

Examination Results

•

Selection interview form/ impressions

•

Employment contract

•

Performance evaluation form

•

SSS, TIN, PAG-IBIG, PHILHEALTH

•

Medical and Drug Test Result

•

Trainings/Seminars attended

•

Commendation

•

Certificate of Employment

129

If there are changes in an employer’s personal data such as
residence address, civil status, dependents, etc., a report should be made
for updating purposes. Withholding information and failure to report will
result in willful breach of trust wherein continuance of service will be
questioned.

Contracts of Employment
A contract of employment is a very important document in a
business. It provides the rights, duties and responsibilities of an employee
and it serves as the agreement between the employee and the company.
Before fully accepted in the company, a newly-hired employee must sign
the contract of employment provided by the company.

Attendance and Punctuality
A. Attendance
Employees who arrived at the official time of work will
receive a right amount of salary.
Employees who do not arrive at their official time onwards
will be treated as late and their salaries will be deducted according
to the time they missed on the work.

130

Employees who forgot to punch their card at the time they
arrived and ended the day without notifying their manager about the
incident, will be treated as AWOL. Any employee who forgot to
punch their punch card must notify the guard immediately, the
guard will then bring the employee and the time card to the
manager and let the employee explain the incident. Based on the
footage recordedon the CCTV camera, the manager will decide
whether to approve the excuse of his or her employees or not.
B. Absences
Every employee shall ask written permissions from its
respective manager before taking the leave of absence.
B.1 Unscheduled Absences
Employees must file an application for absence for at least one (1)
week ahead to its respective manager.
B.2 Unexpected Health problems
If employees incur sickness and cannot report for work, he must
call his manager at least two (2) hours before their duties. If no calls were
received on the day of his or her absence or his or her call came in late,
this will be considered as AWOL. Upon return to work, he must file an
absence slip with a medical certificate attached for signature and approval
of its working manager.

131

B.3 Emergency Leave
If employees must go on emergency leaves, he or she must file an
absence slip immediately. Attached to the absence slip must be
documents justifying his reason for going on emergency leaves.
An employee who is absent from work without a written approval is
subject to penalties.
An employee who is absent without an official leave for five
consecutive days is considered to have abandoned his work and therefore
subject to outright dismissal from the company.
Undertime is allowed on a case-to-case basis and only if it is
approved by the Manager. Undertime hours shall be automatically
deducted from the salary of the employees concerned.
C. Tardiness
It is the policy of the company to discourage tardiness as this
affects the morale of the punctual employees as well as the operations of
the business. Tardiness means coming to work past the required starting
time. It also means failure to go back to the workplace immediately after
break periods. Heavy traffic, oversleeping, personal reasons, etc. do not
constitute justification for late arrivals.
Only three (3) cases of tardiness are allowed within one month. In
excess of this, an employee is subject to disciplinary action. Arrival in the

132

workplace two hours after his or her scheduled time will be sufficient
ground to consider an employee as absent for a half day. Tardiness shall
be chargeable directly against basic pay.
Compensation and Benefits
A. Salaries and Wages
All employees, regular or temporary should receive their
salaries provided on their contract every 15th and 30th day of the
month. All the daily time records should be passed on or before the
cut-off period which is on the 10th and 25th of the month.
Managerial

positions

such

Production

and

Store

managers are going to receive above minimum salaries. Minimum
wage earners such as Sales clerk, Cashier, Designer, Security
Guard, Janitor and Driver/Helper will receive an amount of P456.00
a day. Production workers such as finishing carpenters, painter,
technician and dressmaker will require a target quota per day,
depending on the number of finished products produced.

133

ANNUAL COMPENSATION
Table 52. Salary

B. Overtime Pay
The Manager must have released a written approval that an
employee can have its overtime work beyond their shift or even on
rest days due to work loads. Every employee should file their
overtime slips within the pay-period to be compensated. No
overtime slip, no overtime pay policy will be issued in the
establishment.

C. Cancelled Day-off/ Holiday Pay
An employee should be given a twenty four (24) hours of
rest after having a forty (40) hours of work a week. All the regular
holidays must be used by an employee and may serve as their

134

automatic vacations from workloads. The following are the list of
regular holidays in the Philippines with its respective days.
•

New Year’s Day –

January 01

•

Maundy Thursday –

movable date

•

Good Friday –

movable date

•

Araw ng Kagitingan –

April 09

•

Labor Day –

May 01

•

Independence Day –

June 12

•

Ramadan –

Third week of July

•

National Heroes Day –

last Sunday of August

•

Christmas Day –

December 25

•

Rizal Day –

December 30

The following shall be considered as special holidays:
•

All Saints Day –

November 01

•

Last day of the Year –

December 31

Work performed on a regular holiday shall be compensated with an
additional compensation equivalent to 100% of his regular salary. Work
performed on an employee’s rest days or on a special holiday shall be
paid an additional compensation of 30% of his regular salary.
D. 13th Month Pay

135

The 13th month pay should be one twelfth (1/12) of the basic
salary of an employee within a calendar year. It will be given on or
before December 24 of every year.
Table 53. 13th Month Pay

E. Paternity and Maternity Leave
The paternity benefit may be availed of before, during or
after delivery, provided the total number of days does not exceed 7
working days. This is with a full pay to all married men employees
and is only available to first four (4) deliveries of the legitimate
spouse.
A female member of the Social Security System (SSS) who
has paid at least 3 monthly contributions in the twelve-month period
immediately preceding the semester of her childbirth or miscarriage
shall be paid a daily maternity benefit equivalent to 100% of her
average daily salary. The benefit is for 60 days for normal delivery

136

and 78 days for caesarian delivery for the first four deliveries and
miscarriages.

F. SSS/ HDMF/ PHIC Benefits
Benefits under SSS/PHIC/HDMF law shall be granted in
accordance with applicable laws. Implementation of procedures
relative to entitlement of said benefits should be done in
accordance with the regulations to be promulgated by the
management.
SSS CONTRIBUTION TABLE
Table 54. SSS CONTRIBUTION TABLE

PAG-IBIG CONTRIBUTION TABLE
Table 55. PAG-IBIG CONTRIBUTION TABLE

137

Philhealth Contribution Table
Table 56. Philhealth Contribution Table

WHT Contribution
Table 57. WHT Contribution

138

G. Sick and Vacation Leave
All regular employees shall be provided with these two types
of leaves. A sick leave will have twelve (12) days per year for the
first two years of service with additional 1 sick leave every year
starting on 2nd year of service. Maximum total sick leave would be
for 15 days. All unused leave days are convertible to cash in
December of each year.
Vacation leave includes thirteen (13) vacation days, with
additional 1 vacation day every year starting on 2nd year of service
and convertible to cash at the end of each year. Maximum total
vacation leave is 18 days.

139

CHAPTER VI
Financial Study
This chapter contains financial statements and as well as the data
that the company has. It exhibits the expenses of the company which
includes the expenses in the maintenance of equipment of the company,
expenses on the utilities; compensation and benefits given to the
employees; the and the profit that the company will receive in the next five
years.

Objectives
1. To be able to compute the cost of the project.
2. To determine the amount of capital needed in the business.
3. To be able to present the financial capability of the business. To show
projections on the cost and proceeds of the business.
4. To determine the company’s financial performance and financial
positions.
Major Assumptions

140

To be able to come up with the financial report and provide
information to the financial study of the business, the proponents
set the following assumptions:
•

Prices will remain the same within 5 years

•

Salaries expense will be constant for the next 5 years

•

Rent expense will be constant for the next 5 years

•

Advertising expenses, electricity expenses, telecommunications
and expenses, and transportation expenses will increase by 2%
annually.

•

Kitchen expense and office supplies expense will increase 5%
annually.

•

90% of kitchen supplies, sanitation supplies and utilities supplies
will be consumed annually.

•

Depreciation for the furniture and fixtures and equipment is
considered. The asset subject for depreciation is assumed to have
a 5% and 10% salvage value.

•

Permit and licenses expense will increase by 1% annually.

141

Tabe 58. Capital Contributions
Name of Partners

Eradio, Theovannie V.

Labiga, Julie Mae
Lucio, Allan U.

Marco, Rica Angelica S.

Total Contribution

Capital Contributions

P1, 250, 000.00

1, 250, 000.00

1,250, 000.00

1, 250, 000.00
P5, 000, 000.00

The contribution will be coming from the personal savings of each
partner.

142

Evening Den Annual Project Cost
1st Year Operation

Table 59. Initial Capital Investment

143

Current Assets
Office Supplies
Kitchen Supplies
Sanitary Supplies
Total Current Assets
Non-Current Assets
Office Equipment
Furniture and fixtures
Kitchen Equipment
Total Non-Current Asset:
TOTAL ASSET:

P30, 159.96
52, 400.04
112, 200.00
P194, 760.00

P95, 960.00
77, 850.00
12, 500.00
186, 310.00
P381, 070.00

Pre Operating Expense
Office Renovation
Permit and Licensing

200,000.00
29, 264.00

P229, 264.00

Working Capital
Salaries Expense
SSS Remittance
Philhealth Remittance
Pag ibig Remittance
Withholding Tax
13th Month Pay
Advertising Expense
Utilities Expense
Rental Expense
Repairs and Maintenance
Vat Expense

1,503,974.16
164,760.00
36, 000.00
14, 400.00
27, 945.35
84, 743.88
30, 000.00
460, 123.20
1, 800, 000.00
10, 000.00
216, 000.00

P4, 347, 946.59

Total Project Cost
Initial Working Capital

P4, 958, 280.59
P5, 000, 000.00

144

E-DEN
Monthly Income
Statement
As of December 31,
2018
Table 60. Monthly
Income Statement

E-

DEN
Projected Income Statement
As of December 31, 2018-2022

Table 61. Projected Income Statement

145

E-DEN
Projected Cashflow Statement
As of December 31, 2018-2022

146

Table: 62. Projected Cashflow Statement

E-DEN
Projected Statement of Changes Partner’s Equity
As of December 31, 2018-2022

147

Table: 63. Projected Statement of Changes Partner’s Equity

EDEN
Projected Statement of Financial Position
As of December 31, 2018-2022
Table: 64. Projected Statement of Financial Position
148

Financial Ratio
A. Total Asset Turnover

149

The total asset turnover represents the amount of revenue
generated by a company as a result of its assets on hand. The equation is
a basic formula for measuring how effectively a company is operating.
Table 65. Total Asset Turnover

B. Profit Margin Ratio
Table 66. Profit Margin Ratio

C. Operating Expense to Service Revenue

150

Table 67. Operating Expense to Service Revenue

D. Return on Equity
Table 68. Return on Equity

CHAPTER VII

151

SOCIO-ECONOMIC STUDY
The socio-economic impact of this study will clearly state its
relevance to the external aspect of the business.
Objectives:
a) To determine the contributions of the business to the Philippine
economy,
b) To describe the benefits of the business to its community,
c) To ensure the active participation in the maintenance of cleanliness in
the environment.
Socio-Economic Contributions
A.1. Contribution to the Philippine Economy
Every business establishment will be of great help for the growth
and development of the Philippine economy. This will only be possible if
every firm will be responsible enough to perform their duties and
obligations to their customers, community and of course to the
government.
A.2. Employment Generation

152

E-den: All-Around Hub will not only help in the circulation of money
but also help to strengthen the Philippine economy by generating jobs for
the Filipino people. The business will provide job opportunities to many
individuals. Every society wants all its qualified members to be gainfully
employed. This will help to lessen the unemployment rate and crime rate
in the Philippines.
The firm will employ qualified and skilled workers in order to fulfill
their work tasks accordingly. Workers will be paid with their rightful salary
and benefits from the firm. The more communities having this kind of
establishment, the more job opportunities there will be for the Filipino
people.
A.3. Social Desirability
Every business desires to help and satisfy their customers by giving
them the services they want according to what they expect. E-den: AllAround Hub aims to help not only the students but also the young
marketing professionals and their assigned projects, theses, and tasks
and at same time giving them leisure and entertainment after their work.
The firm will cater the needs of their customers.
This establishment will be a great help to customers who are in
need of a place to stay. During late nights, most students and

153

professionals are doubtful if there is a place where they can do their
projects, appointments, and fulfill other tasks. Building this establishment
is indeed useful to these people.

154

BIBLIOGRAPHY
•

Mike Frialde ( 2015, September 21) Taguig Ranks 1st in 2015
National Achievement Test

http://www.philstar.com/campus/2015/09/21/1502387/taguig-ranksfirst-2015-national-achievement-test-metro-manila
•

Phil health (2014) Payment And Reporting Procedures
https://www.philhealth.gov.ph/partners/employers/pay_procedures.
html

•

Victorino Abrugar (2011, April 26) How to compute SSS
Contributions
http://businesstips.ph/how-to-compute-sss-contributions-in-thephilippines/

155

Appendices
Questionnaire
Good Day!
We are students from the Polytechnic University of the Philippines – Taguig
Branch, taking up Bachelor of Science in Business Administration Major in Marketing
Management 4-1. We are currently working on our feasibility study entitled E-DEN: AllAround Hub as a partial fulfillment to the requirements of our subject in Feasibility
Studies. Rest assured that the information will be treated with confidentiality.
Name: (optional)_____________
Gender
Male
Female
Age
Below 18 years old
18-25 years old
26-33 years old
34-50 years old
Occupation:
Student
Professional
Allowance / Income
Below P10, 000
P10, 001 – P20, 000
P20, 001 – P30, 000
P30 001 – P40, 000
P40, 001 – P50, 000
P50,001 and above
1. 1. How do you find an establishment/place dedicated for studying, hanging
out, working out and playing games.
Very Useful
Useful
Not Useful
2. How often do you go to an establishment to study/hang out/workout/play
games?
1-2 times a week
3-4 times a week
More than 5 times a week
3. When considering an all-around establishment (meant for studying, working
out, playing games) which one do you think is important?

156

Price
Security
Service
Ambience & Int. Design
Food and Drinks
Location
Wifi Connection
4. How much are you willing to spend to avail a membership in this type of
establishment?
P500-750
P751-1, 000
More than 1, 000
5. Where you would like the E-DEN: All-around Hub is located?
Bonifacio High Street
Vista Mall (Ususan)
Arca South
Mckinley Hills
6. Do you like to experience the following services:
YES
NO
Wi-fi Connection
Printing Services
Shower Services
Mini Gym
Meeting Room Rentals
Locker Services
Gaming Room
Free Use of Computers
Library Section
Free Sockets for Gadgets
7. How would you like to be informed if the business is established?
Leaflet/brochure
Social media
Website
Poster
Others: ___________
8. If readily available, would you patronize the E-DEN: All-Around Hub?
Yes
No

157

158

159

160

161

162

163

164

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