Mcdonald company edited edited
Name of the student
Historical perspective of McDonald’s Company
McDonald’s Company is the world’s most extensive convenient food business, with
roughly 34,000 locations in over 115 nations supplying 69 million people (McDonald et al., 2021).
The company, established in 1940, is legal since its trademark is well-known worldwide. It follows
a pre-determined action plan, the majority of its employees work from facilities all over the world,
and several of the shops it claims to have not. Despite increased competitiveness from other
businesses, the corporation dominated the low-cost food market with about $ 2.56 billion in 20112012. The ability of a company’s low-cost grocery shops to conduct their operations and service
their consumers is what defines them.
McDonald’s Mission & Vision
The mission of the McDonald’s firm is to be its consumers’ preferred destination to dine
and drink. McDonald’s worldwide activities are centered on extraordinary customer encounters;
People, Product lines, Location, Pricing, and promotion united within a universal approach termed
the Plan to Conquer. They are dedicated to continually enhancing their activities and enriching
their consumers’ experience. Also, their vision statement is to accelerate sustainable expansion and
create a stronger McDonald’s by delivering more consumers beautiful meals every day worldwide.
The organization’s mission, ambition, and principles inspire fifty per cent of Mcdonald’s
employees. For 14 per cent of McDonald’s workers, the firm’s ” mission” is the essential element
of their specification, apart from paying people. According to 12% of personnel, the McDonald’s
corporate mission is the principal motivation they remain at McDonald’s (Rajawat et al., 2020).
When queried why they seem most devoted to the workplace, 10% of workers responded to the
mission and vision of McDonald’s (Chia et al., 2020). Comparable data shows that sustaining
personnel cohesion needs a strategized objective declaration and a consistent measure of major
McDonald’s Strategic Analysis
McDonald’s is a trusted brand in the merchandise of fast food. The McDonald’s company
is essentially a franchisor, with owners operating more than 90% of the firm’s sites. Its long
ambition is to license % of its locations. The company, which is present in more than 100 countries,
offers a wide range of regionally relevant, high-quality meals and beverages at different cost
ranges. The marketplace for quick-service restaurants has become very competitive in recent years.
On the contrary, McDonald’s remained the famous top enterprise attributed to its advanced
standards, different cuisine, and global impact. Although the brand’s selection varies per
geography according to changing consumer tastes, the brand’s menus are mainly consistent. The
cuisine is tweaked to satisfy the expectations of the locals. Aside from that, it evaluates new items
regularly to keep its menu fresh. The quantity of QSR companies has increased in the worldwide
fast-food sector, and McDonald’s has managed to fight on affordability, quality, consumer
satisfaction, and flavour.
According to Euromonitor International, the IEO (Informal Eating Out Segment), involves
fast-food restaurants, informal dining, packed restaurants, street markets or shops, eateries,
100percentage household dispatch suppliers, specialized coffee houses, self-service dining
facilities, fruit drinks bars, had 9 million branches in 2016 and produced 1.2 trillion in sale prices
(Haseeb et al., 2020). McDonald’s total system earnings amounted to 7% of all IEO revenues,
although the dining out facilities amounted to only 0.4 per cent of the total 9 million branches.
Euro Monitor International’s data and evidence for 2016 revealed that the food business had 19
million shops and produced 2.4 trillion dollars in revenue.
McDonald’s companywide sales amounted to 3.5 per cent of overall eatery revenues,
despite that its branches represented only 0.2 per cent of entire shops. McDonald’s had 235,000
workers at the end of 2017. However, rivalry from other medium and big companies in the
foodservice business has intensified, and McDonald’s current improvement is dependent on its
ability to develop its selection, pricing, and consumer experience approach. In 2017, the franchise
controlled 37,241 McDonald’s locations in 120 nations, 34,108 licensed, and 3,133 owned by the
corporation. While the Company’s overall sales climbed by 7%, its aggregated profits fell by 7%.
McDonald’s worldwide sales volumes climbed by 5.3 per cent, while visitor attendance improved
by 1.9 per cent. In addition, the corporation distributed $7.7 billion to investors in the form of share
buybacks during the year.
The strategic management tools employed by McDonald’s Company include:
SWOT Analysis where the strengths (including customer service, brand image),
weaknesses (like franchisee issues), threats, and opportunities (like product innovation)
were all analyzed using the SWOT analysis strategic technique.
PESTEL Analysis looked at the political, economic, social, technological, environmental,
and legal aspects of McDonald’s Company.
VRIO Analysis was used to analyze McDonald’s assets and competencies, including brand
image, innovative menu, and other strategic aspects.
Five Forces Analysis was used to evaluate the suppliers negotiating leverage, replacement
items posing a threat, and existing companies competing with each other.
I would love to apply as a strategic manager at McDonald’s Company. Strategy managers
evaluate companies to discover their strengths, shortcomings, operational performance, and
prospects. A strategic management position is a growing field, especially in the corporate world.
A strategic manager’s job specifications involve working closely with top executive management
to create the plan and ambition for the Company. They cooperate with organizing departments and
customers to design and execute the strategy and then with sectors that will assist them in
implementing, managing, and assessing the plan’s effectiveness. Some of the minimum
requirements for a strategic manager include A bachelor’s degree in business or a related field, 35 years of business administration, consultancy services, strategic planning expertise required,
Strong management and organizing skills, and exceptional leadership abilities. Other job duties of
a strategic manager include: Observing and analyzing market dynamics and rivals, Project tracking
and reviewing, and assisting in creating long-term corporate objectives.
My detailed SWOT Analysis
I have a solid ability to assess problems and come up with answers.
I enjoy difficulties and am not afraid of them.
I am determined to keep pushing.
Possessing the capacity to lead effectively
I need to work on my linguistic skills.
I ought to earn some qualifications in business management and accounting.
In the world’s most potent strategic firm, I have to learn to pitch my skills and
The economy is dependable.
The strategic marketplace is constantly expanding, and prospects abound.
Optimism in foreign workers
There are possibilities to pursue an MBA in strategic management or another
I do not possess the necessary qualifications for McDonald’s.
People who have previously worked or completed their apprenticeship at
McDonald’s have a higher chance of being employed.
Applicants who possess MBA in any business-related field have a higher chance of
being absorbed in the workforce.
My personality traits match McDonald’s culture in that the company cultures entail
staff required to work under pressure, time management, and abide by the rules and
regulations of the Company. All these cultures suit the environment I have been raised in
since I was young, so I feel comfortable with them without adjusting to them. Yes, I see a
perceived fit since the Company regularly employs an openwork setting and shifting
settings. My motive was to become a productive, trustworthy and innovative strategic
manager, which aligns with the Company’s mission to be consumers’ preferred destination
to dine and drink by ensuring that they meet the customer’s preferences and be productive.
The McDonald’s Company should hire me because I can complete the task and
provide the company with outstanding results. Also, I will become a significant influencer
by blending in smoothly. In addition, I have a perfect combination of skills and experience
that emp. Hiring me will make the Company appear sophisticated while rendering its
operations more straightforward. Given this opportunity as a strategic manager, I would
have altered strategic management dramatically to destiny in five years. As emerging
millennials ascend to authority and management, business cultures will grow more critical.
In all of its manifestations, technological tools and machine learning will significantly
impact the realm of strategy. In addition, the consulting industry will be thrown into
disarray. In ten years to come, the strategic experience that I would have gained by working
with McDonald’s Company would enable me to understand how to handle firms and
programs constructively, instead of reacting to daily stumbling blocks by focusing on
lengthy goals. I will also master how and where to when making choices, keep in mind
competitor activity and market volatility.
Chia, X. R., Kee, D. M. H., Khor, S. T., Chan, K. Y., Lok, T. X., Almutairi, H. A., … & Kulkarni, S.
(2020). Contributing Factors to Organizational Success: A Case Study of McDonald’s.
International Journal of Tourism and hospitality in the Asia Pacific (IJTHAP), 3(2), 38-47.
Haseeb, A., Della Faille, F., & Omkar, Z. (2020). Employer reputation analysis and insights on how to
attract the next-gen talent in the fast-service industry.
McDonald, R. E., Laverie, D. A., & Manis, K. T. (2021). The interplay between advertising and society:
a historical analysis. Journal of Macromarketing, 41(4), 585-609.
Rajawat, A., Kee, D. M. H., Malik, M. Z. B. A., Yassin, M. A. Q. B. M., Shaffie, M. S. I. B. A., Fuaat,
M. H. B., … & Santoso, M. E. J. (2020). Factors: responsible for McDonald’s performance. Journal
of the Community Development in Asia (JCDA), 3(2), 11-17.