Ntroduction of a new business model to the volkswagen group
Introduction of a New Business Model to the Volkswagen Group
Volkswagen Group is a known and leading automobile manufacturer in the world. The
introduction of the new Volkswagen New Auto business model will help the company improve
its services and manufacture high quality automobiles. The new auto business model is focused
on developing safe mobility solutions to the future generations in productions of vehicles. The
model has led to introduction of strong brand products and automobiles in the home nation of the
Volkswagen Company. Equally important the new auto business model introduction into the
Volkswagen’s business it will lead to the manufacturing of zero emission electric cars in
Germany. With the new auto business model or strategy, it will help the Volkswagen group in
realigning itself and identifying the competencies the new model requires to ensure that the
company delivers the highest quality products to its home nation. The new auto business model
of the company would help the company in marketing and selling its products via the internet
since the new auto plan model constitutes of created shared platforms and technology. Also
using the new auto business model the Volkswagen group is expecting the global sales of its
electric vehicles to increase by 50% by the year 2040
Volkswagen group has a global market for its automobile products/vehicles. China is the
biggest international market for the Volkswagen group. Many electric vehicles manufactured by
the Volkswagen group get their market in China. The massive Volkswagen group vehicles sales
in China have increased the group’s revenue. Equally important the Volkswagen group’s
revenues are expected to increase by 2030 due to its sale of its strong brands of vehicles to global
markets of Europe. Besides the Volkswagen group has a competitive advantage in the global
market due to the production of strong automobile vehicle brands with the highest technology.
This enables the Volkswagen group to be one of the leading car manufacturers in the world.
Equally important with the new auto business model it will enable it to manufacture innovative
brands that will have market in different parts of the world with USA being one of the global
market of the innovative brands manufactured by the Volkswagen group. With the use of the
new auto model, the Volkswagen group is able to generate cash flow from the global market in
which it will use the cash flow to invest in technology for production of more innovative brands.
References
Volkswagen Group. (2022). Strategy/ Volkswagenag.com. Retrieved 19 March 2022, from
https://www.volkswagenag.com/en/group/strategy.html#.
Volkswagen Group. (2022). Sales and Marketing. Volkswagen Newsroom. Retrieved 19 March
2022, from https://www.volkswagen-newsroom.com/en/sales-and-marketing-3699.
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