Plant based meat research

Research on Plant Based Meat products
Course Code
I. Introduction
We are living in hard economic times, where climatic changes have directly affected food
production in the world. Global warming contributed by chemical emissions and careless acts
like deforestation playing a viable role that has seen a reduction in production from animals as
well, there is little or no natural feeds to sustain animals and commercial feeds have to be
incorporated to foster production of animal proteins. Cattle rearing has also been seen to release
carbon print which is toxic. In order to supplement meat production, the vegan culture has been
developed. Plant based meat products tend to mimic animal meat but are made from plants. The
casetudy will focus on evolution of the plant-based meat in Hong Kong, China.
2.Background of the study
Unlike in the past currently vegan lovers have a variety of plant meat proteins to pick from,
currently efforts have been put to ensure that the fake meat tastes exactly like the real meat
(Elzerman et al., 2013). A vegan is anyone who does not indulge in any animal product be it
milk, eggs, honey or meat. This replacement products basically work to their favor.
The objectives of the case study above are;
To find out what influences the purchase behavior of the plant-based products
To find out aspects that support the growth of plant-based meat substitutes in Hong Kong
To identify the plant-based meat products currently available in Hongkong
4.Literarture Review
They have been a couple of studies done to try and understand the actual attitude of people
towards this product-based meat products. Hoek et al. (2011) have actually done study that aimed
at the Dutch people to ascertain their actual attitude towards the product and the revelation was that
most of those who have not consumed basically base it on phobia to try a new food known as
‘neophobia’ while others health related issues that act a detour, others it is a matter of personal
preference. This basically shows some of the major challenges to acceptance of this plant-based meat
Hong Kong is actually the only city outside the United States that has been seen to partner with beyond
meat and impossible products. Being a cosmopolitan that encourages innovativeness of food products,
plant-based meat has found an avenue to thrive. There are three types of meat products that have
thrived so well in the Chinese’s market which are Impossible foods, Beyond meat and Omnipork.
This plant-based meat products came to the attention of the public through a Tycoon by the name Li
Ka Shing when he invested in impossible foods. He was pictured in a captivating photo having a meatless
burger that captured the attention of many of the readers who would go ahead and purpose to try. The
three plant-based meat products are always available in restaurants, some retail shops not forgetting
their incorporation in some famous food shows. This are the avenues that have made plant-based meat
products popular.
Impossible foods
In 2018 impossible foods introduced this product in Hong Kong and right away made a partnership with
the burger chain, this would turn out to be among the top three selling burgers. The head of the chain
would even go to an extent of exchanging the meat burger with the meatless one and the sales were
amazing. It is estimated over 450 restraunts are serving this product and inco-oporating it into other
Chinese cuisines.
Beyond meats and omnipork
A young pioneer by the name David Yeung introduced the beyond meat product in the year 2015, it
has become very common and is available in high-profile restraunts in China and also in the casual
outlets in the city. It has been seen to actually triple in revenue every year meaning it is gaining
popularity every year.
Omnipork is another competitive product, developed in Canada and it is commonly incorporated in
the Chinese cuisine. The plant-based pork marked a huge milestone when it was used as an ingredient
by a famous dumplings brand. The dumplings are being sold at considerable favorable prices that have
helped rebuke the culture of plant-based products being too expensive. Pork is a common cuisine
among the Chinese hence the omnipork possess great potential in terms of growth in the Chinese’s
4.Reserach Methods
The study used a qualitative approach to gather data where two groups in participated, the
consumers and the producers. Questionnaires were issued at some of the eat out joints with consumers
consent, the aim was to understand if the consumers are aware of the plant products, their preference
because there are varieties and for the ones unaware their feel towards the product. There were 2
successful interviews with companies involved in production of the plant products.
There were 50 questionnaires issued out and 40 had responses, the distribution was 28 females and
12males.30 respondents were aware of the products and 10 seemed unaware. The 2 successful
interviews with the production companies indicated that there was considerable growth in the
popularity of the product, it possesses great potential in the present and the future global market.
The purchase behavior of the plant product is China is greatly influenced by the huge population that
does not consume meat due to religious factors, personal preferences where some choose not to
indulge in meat because of health factors and lasty existence of environmental groups whose initiative is
to ensure there is reduction in environmental destruction by reducing carbon print. All these efforts
make plant-based products to be a viable option/alternative for consumption.
China has played a great role in promoting this line of product and with its huge population and vast
culinary skills that area tourist attraction, it manages to create awareness of the products by creating a
global platform.
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