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UberCab: The Start
Camp was still CEO of StumbleUpon in 2009, but he started working on UberCab as a side project. Camp
encouraged Kalanick to join UberCab as its “chief incubator” that summer. The service was piloted in New
York in early 2010 and launched in San Francisco in May.
Ryan Graves, the company’s early general manager, became CEO in early 2010. Kalanick became CEO in
December 2010, while Graves became general manager and senior vice president of Global Operations.
The app’s popularity grew due to its simplicity. A ride could be requested with a button press, and the fee was
immediately paid to the user’s card. The San Francisco-based firm expanded swiftly to be one of the trendiest.
Uber was requested for the first time in 2010 and was introduced globally in Paris less than two years later. 1
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