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October 10th, 2022

The Beginning of UberCab
Camp was still the CEO of StumbleUpon in 2009, but he started working on an UberCab prototype as a side
project. Camp convinced Kalanick to join UberCab as its “chief incubator” by the summer of that year. The
service was piloted in New York in early 2010, with just three automobiles, before launching in San Francisco
in May.
In early 2010, Ryan Graves, who was Uber’s general manager and a key role in the company’s early phases, was
named CEO. Kalanick became CEO in December 2010, while Graves became general manager and senior vice
president of Global Operations.
The app’s growing popularity was propelled by the convenience and simplicity of ordering a vehicle. A ride
could be requested with the touch of a button, the location was determined by GPS, and the fee was immediately
paid to the user’s card. The San Francisco-based firm soon rose to prominence and expanded rapidly. The first
Uber trip was requested in 2010, and less than two years later, in 2011, Uber began worldwide in Paris, where
the concept was born. 1
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