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UberCab: The Very First Ride
Despite the fact that Camp was still the CEO of StumbleUpon at the time, he started developing a prototype for
UberCab as a side project in 2009. By the summer of that year, Camp had convinced Kalanick to join UberCab
as the company’s “chief incubator,” according to Camp. A limited number of automobiles were used to test the
service in New York in early 2010, and the service was officially launched in San Francisco in May.
Ryan Graves, who previously served as Uber’s general manager and was a key player in the firm’s early
development, was appointed CEO of the company in early 2010. In December 2010, Kalanick was appointed
CEO, while Graves was promoted to the position of general manager and senior vice president of Global
Operations, respectively.
The convenience and simplicity with which one may order an automobile has contributed to the app’s increasing
popularity. In one click, users could request a ride, which was then delivered to their location using GPS
technology, with the payment instantly debited to the credit card associated with their user account. The San
Francisco-based firm immediately rose to prominence as one of the most exciting organizations to work for, and
it saw rapid growth. The first Uber trip was requested in 2010, and less than two years later, in 2011, Uber had
already opened globally in Paris, where the concept for the service was conceived. Uber is now available in over
100 cities worldwide. 1
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