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UberCab: The Beginning
Camp was still the CEO of StumbleUpon in 2009, but he began working on UberCab as a side project while still
at StumbleUpon. The campers pushed Kalanick to join UberCab as the company’s “chief incubator” for the
summer of 2015. The service was trialled in New York in early 2010 and officially debuted in San Francisco in
May of the following year.
Ryan Graves, the company’s first general manager, was promoted to CEO in early 2010 from his previous
position. In December 2010, Kalanick was appointed CEO, while Graves was promoted to general manager and
senior vice president of Global Operations, respectively.
The popularity of the app developed as a result of its simplicity. A ride could be ordered by pressing a button,
and the cost was promptly deducted from the user’s credit or debit card. The San Francisco-based company grew
quickly and became one of the most fashionable in the world. Uber was requested for the first time in 2010 and
was officially launched in Paris less than two years later, marking the beginning of the company’s worldwide
expansion. 1

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