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The Beginning of UberCab
In 2009, Camp was still the CEO of StumbleUpon, but he began working on UberCab on the side. That summer,
Camp urged Kalanick to join UberCab as its “chief incubator.” The service debuted in San Francisco in May
after a successful pilot in New York in early 2010.
In early 2010, Ryan Graves, the company’s first general manager, was named CEO. In December 2010,
Kalanick was named CEO, while Graves was named general manager and senior vice president of Global
Operations.
The popularity of the app developed as a result of its simplicity. A ride could be ordered by pressing a button,
and the cost was automatically deducted from the user’s card. The San Francisco-based corporation grew
quickly to become one of the most popular. Uber was initially requested in 2010, and it was launched
internationally in Paris less than two years later. 1
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