Week one information

Week one information
• Netflix’s aims at boosting it services by ensuring quality
• It intends to operate both locally and globally for competitive edge
• It has hierarchical organizational structure to ensure effective control
• Netflix’s values include innovation enabling workers to design services
• Its culture focuses on people to enhance employee productivity
In line with Netflix’s vision and mission statements, its main aim is promoting its services by
primarily increasing service quality. the company also aims at operating both locally and
globally to attain more competitive advantage over its rivals in the industry. Further, the
advantage links to the increased client attraction and more market shares. The organization
mainly applies the hierarchical organizational structure to facilitate effective executive
control. Thus, the workers become more responsible. The organization’s values include
innovation that allows the employees to design the services that are aligned to the clients’
demands. This is because the present society overly depend on the technology advancement,
hence, demanding for more creativity in business.
Cont.
•
The company’s core values include
o
Netflix core values include serving different cultural backgrounds in its content. The
company has had major innovative ideas in the past. Recently, Netflix has introduced a new
feature that allows its viewers to alter the content speed (Lee, 2019). Users have an option of
using speed ranging from 0.5 to 1.5. This feature has elicited criticism from various
filmmakers who feel that content should be watched in its original speed. However,
consumers feel differently about it; they feel that the feature will come in handy when trying
to recap an episode that someone already watched to remind themselves of specific details
before viewing the next episode. The corporate culture makes it easy for the company to
achieve its mission because it shows that the company values its stakeholders more than the
business operations. The company is transparent to its stakeholders and, most importantly,
treats them with respect (“What Makes Netflix’s Company Culture so Effective?,” 2019).
Netflix’s strengths
 Netflix comprises the following strengths.
 Presence of reliable technology that promotes the company’s ability to streamline
series and videos.
 The corporation has a good brand name that attracts multiple customers to its services
globally.
 Netflix has a broader customer base globally with 160 million subscribers and 190
states globally.
 The organization produces its own content like money heist which gives its clients
hope for future content.
 Netflix has numerous strengths like the Presence of reliable technology that promotes
the company’s ability to streamline series and videos. Besides, the series and videos
are of high quality.
Netflix has a good brand name that attracts more customers to its services globally. The goo
brand name links to the corporation’s reputation in streaming globally. Netflix has a broader
customer base globally with 160 million subscribers and 190 states globally. These clients
link to the quality products and services provided by Netflix. The company creates its own
content like money heist which gives its clients hope for future content. This effort boosts
Netflix’s originality in business.
Netflix’s weaknesses
 Netflix has limited copyrights which allow it to produce shows for fewer years.
 The company is rigid in its payment plans (Premium, basic, and standard) for its
customers.
 Also, Netflix overly depends on North America for the sale of its services.
 Other companies like Disney an Apple provide similar products like Netflix at lower
prices posing significant competition.
 The company lacks a diversified communication to reach multiple clients globally.
Netflix Comprises limited copyrights which allow it to produce shows for a shorter
timeframe. Thus, the corporation’s sustainability remains questionable whether it will survive
for a longer time. The premium, basic, and standard payment plans strain some Netflix’s
customers ho may not comfortably use them. Also, Netflix overly depends on North America
for the sale of its services. Other companies like Disney an Apple provide similar products
like Netflix at lower prices posing significant competition. Thus, the corporation’s
competitive advantage is greatly strained. The company lacks a diversified communication to
reach multiple clients globally. Here, a common language to communicate in multiple
cultures is a challenge.
Netflix’s opportunities
 The creation of the low-price mobile-only strategy facilitates the attraction of more
clients globally.
 Increased quality of Netflix’s services like videos boosts its reputation in business to
generate more revenue.
 The presence of other Corporations that rely on Netflix for advertisements like
Facebook increases the organization’s market share.
 The company may design annual payment plan that simplifies the work of its
customers.
The low-price mobile-only strategy facilitates the attraction of more clients globally. Here,
customers from Third world countries like Somali may access Netflix services. Increased
quality of Netflix’s services like videos boosts its reputation in business to generate more
revenue. The presence of other Corporations that rely on Netflix for advertisements like
Facebook increases the organization’s market share. The companies act as Netflix’s
customers. The organization may design annual payment plan that simplifies the work of its
customers. Thus, more customers may access Netflix since they can comfortably pay for the
services.
Netflix’s threats
 Increased competition from other organizations like You Tube limits Netflix’s market
share globally.
 The level of hacking and piracy increases each day straining Netflix’s business
activities.
 Some countries like China use regulations that limit dependence on foreign products.
 Netflix uses limited payment plans that lead to reduced customers for its products.
 Inadequate funds limit the corporation’s plan to expand to reach customers globally.
Increased competition from other organizations like You Tube limits Netflix’s market share
globally. Netflix’s customers reduce which results in limited market share. The level of
hacking and piracy increases each day straining Netflix’s business activities. Here, multiple
people globally access Netflix products at no cost increasing losses in the corporation. Some
countries like China use regulations that limit dependence on foreign products. China’s
market is large but the regulations strain Netflix’s efforts to attract customers from China.
Netflix uses limited payment plans that lead to reduced customers for its products. Inadequate
funds limit the corporation’s plan to expand to reach customers globally.
Netflix’s market trend
 Netflix maintains a good market trend that facilitates its growth.
 As of 2018, the organization had majority customers in the Unites with about 85% of
the subscribers (Online marketing trends, 2020).
 About 60% adults in America have a video subscription that relies on Netflix.
 The company increases its global customers each day through the creation of low-cost
mobile-only plan.
Netflix maintains a good market trend that facilitates its growth. Besides, in 2018, the
organization had majority customers in the Unites with about 85% of the subscribers. About
60% adults in America have a video subscription that relies on Netflix. Also, Netflix
increases its global customers each day through the creation of low-cost mobile-only plan.
The plan enables Netflix to reach customers that rely on smaller devices other than
computers.
Advancing organizational goals
 The project directs the managers on how to control other officials which builds trust
to achieve more profit.
 Employee motivation included in the project enables boosted performance to
facilitate more sustainability.
 The plan aims to expand the business which promotes the realization of Netflix’s
goal to attract more customers.
 This project incorporates innovation in the corporation which advances the need for
creativity among the employees.
The plan directs the managers on how to control other officials which builds trust to achieve
more profit. Besides, employee motivation included in the project enables boosted
performance to facilitate more sustainability. Any corporation has a goal of maintaining long
term sustainability. The plan aims to expand the business which promotes the realization of
Netflix’s goal to attract more customers. This project incorporates innovation in the
corporation which advances the need for creativity among the employees. Here, products that
meet customer needs are designed.
Measuring success
 The project’s success will be measured through the following strategies.
 Evaluating customer satisfaction before and after the project’s implementation
(Kappel, 2017).
 Conducting performance reviews.
 Putting a closer look on Netflix’s financial statements upon the project’s initiation.
 Assessing multiple expectations in the project and the achieved ones.
 Maintaining a current culture in the organization to ensure Netflix keeps current in
business.
The plan’s success will be measured through the following factors. Calculating customer
satisfaction before and after the project’s implementation. Also, performance reviews are
done to detect the plan’s impact on performance. The project team Puts a closer look on
Netflix’s financial statements upon the project’s initiation. Netflix assesses multiple
expectations in the project and the achieved ones. The company maintains a current culture in
the organization to ensure Netflix keeps current in business. Therefore more innovation is
encouraged in the process.
Project’s value to the corporation
 The new project promotes more performance by empowering employee motivation
 The plan facilitates the creation of more revenue by attracting more customers.
 This strategy empowers Netflix’s reputation in business by boosting the quality of
numerous services and products.
 The plan gives Netflix a competitive advantage to ensure more market share.
 By embracing this project, Netflix boosts its sustainability.
 The project promotes employee competency by utilizing on-job training on them.
The projects comes with various advantages to Netflix like promoting more performance by
empowering employee motivation. Also, the plan facilitates the creation of more revenue by
attracting more customers. This strategy empowers Netflix’s reputation in business by
boosting the quality of numerous services and products. The plan gives Netflix a competitive
advantage to ensure more market share. The competitive advantage links to the attraction of
more customers in the market. By embracing this project, Netflix boosts its sustainability.
The project promotes employee competency by utilizing on-job training on them. The
training is employee-centered to facilitate their advancements.
Project timeline and responsible parties
 Within the first six months, the management should design training programs for the
employees.
 The first one year should be marked by the design of new innovation strategies by the
management.
 The client credit checks should be calculated by the management within the first year.
 The plan aims at evaluating the customer loyalty after one year through the
leadership.
 Also, within the same year, the management should identify the target market.
To ensure the project is more suitable to Netflix, multiple activities like training programs
for the employees are one within the desired timeline. Since innovation is a prerequisite to
corporate success, it should be embraced as short as possible to facilitate more creativity in
the company. The client credit checks facilitate more understanding on the customer
capabilities. Within on year, the customer loyalty is established to detect Netflix’s reputation
in the market. The target market is evaluated to know the people who mainly rely on Netflix
products.
Project metrics
 The plan uses various metrics to ensure it is more suitable and effective to Netflix.
 The corporation’s Return on Investment is critically evaluated to detect profits made
(Adobe experience Cloud, 2019).
 The other metric is productivity which detects the company’s ability to offer its
clients services and products.
 The gross profit margin reveals the organization’s revenue accumulation in business.
 Customer satisfaction score defines another metric that enables the management to
know the extent to which customer needs are met.
The project utilizes multiple metrics that enable effectiveness of the activities done. Return
on Investment detects the project’s profit accumulation for Netflix. Productivity facilitates
the calculation of the company’s production capability before and after the project’s
implementation. The gross profit margin enables the detection of the profit margin with the
project. Customer satisfaction is another metric that enables the measurement of how much
customers benefit from the new project by sometimes involving them.
Contingency plan for the risks of unmet project objectives
 Allocating more funds to design more programs that meet the goals.
 Conducting more research on how to meet the objectives.
 Ensuring the participation of each project stakeholder to enable multiple activities.
 Designing alternative strategies that respond to the risks.
 The management control is empowered to ensure more responsibility among the
employees.
 The management evaluates multiple mistakes to promote easy solutions to them.
Failure to achieve numerous objectives in the project may lead to increased losses. Therefore,
the project team allocates more funds to empower multiple programs that aim at reviving the
project objectives. The management conducts more research to detect the ways of responding
to the risks. Besides, Netflix creates strategies that act as solutions to the unmet objectives.
The management control ensures more responsibility among the employees to meet the
unmet objectives.
…